Three legends come together at this corner of the city, where tradition, culture, and the pulse of the media meet next to the Water Tower, which holds its own history and special role in Maribor. Near this famous place, named after the Maribor eccentric Jurij Lipuš, known as "the director of Lent" or simply Jurček, stands the media house Večer, which has significantly shaped the historical and modern image of the city. The Water Tower, which, due to the rise in the river level in 1968, was not only preserved but also raised by an impressive 2.6 meters, is now a true monument to Maribor's perseverance. Today, the tower has retained its recognizable silhouette and continues its journey through history, while new voices of the festival and culture resonate around it.

The connection between the legendary media house, the symbolic tower, and the uniqueness of Jurček creates an unforgettable space where the rich past intertwines with the vibrant present.